GAMBA, va con todo.
How do you introduce olive oil to a generation that hasn't discovered it yet?
Born from Oliovita, an established name in the olive oil market, Gamba was created to connect with a younger audience through a fresh perspective on an everyday product.
Born from Oliovita, an established name in the olive oil market, Gamba was created to connect with a younger audience through a fresh perspective on an everyday product.
I led the brand's overall creative direction, shaping its concept, personality, tone of voice, and visual universe. From brand storytelling and copywriting to audiovisual direction guidelines, I developed a cohesive creative foundation designed to give Gamba a distinctive voice and a world that can continue to evolve.
A little backstage. Early packaging concepts and test prints.
Rooted in Argentine slang, Gamba is someone who's always got your back. That spirit comes to life through “Va con todo” (Goes with everything), a playful statement about both friendship and versatility in the kitchen, from sweet to savory, cooking to finishing touches. And to introduce itself? “Un gustazo”, a double entendre that brings together the pleasure of meeting someone and the pleasure of great taste. Two simple expressions that turn everyday language into a brand personality.
